1. Innovation

Every time you have an opportunity to design, you must try your best, not only to do well in the given conditions, but to explore to make the designs go further, more useful and more beautiful. This requires passion, research, careful thinking, observation and exploration of new things, but within the limits of ability to create high quality designs.

2. Story Telling / Making – Each project is one or more stories

Successful architecture is a product of art. And it is a combination of functionality, aesthetics and technical elements. It creates invisible feelings and things that harmonize with the user. Successful architecture is a quintessence of art, it brings layers as well as depth and uniqueness to the perceiver. It also brings back memories in the user’s life. And it also creates expressive emotions related to society and culture.

3. Place Making

We work in an environment of solidarity and integrity. This means that when we design a building, it must harmoniously accommodate each layer of that environment, and at the same time must create a unique character for the common space and a sense of separately for each building user. Our projects always contain things that are planned in advance, but there are always things that are not planned or factors that cannot be known or understood. When we can integrate and interact these two issues, we have taken a big step in the design process for our future projects.

4. Context – Interactive and related external factors

Each created project itself has special characteristics due to the factors of time, space, historical context, investor, investment budget, and the features and functions of the project. submit. Building planning and design should meticulously attempt to connect these connections at a reasonable and meaningful level. Do not create new contexts without research and testing. We should make the building and its surrounding environment integrated in a way that improves and makes that environment better.

5. Sustainability

Buildings should be carefully designed to reduce construction area. On the other hand, we always continue to consult, study, research, and find ways to develop and apply elements of sustainable development techniques into projects.

6. Hierarchy and Order

Buildings must create clarity in spaces as well as building blocks. Shapes and proportions should be created harmoniously and deeply in correlation and contrast to respect the essentiality of each space. Harmonious and sophisticated form on a simple body are the conditions for success in the design process. While the complexity of each project will increase the richness of the building, the project must be completed with the importance of clarity in shape as well as good spatial organization.

7. Functions

Each project should be a reflection of the building’s functionality. A functional design will express what the user wants and needs, it is also the minimum that the designer can do and at least it creates a real feeling – often from the very beginning. that can be rotated to bring practical and intimate beauty. But most importantly, functionality can always meet the present, and integrate with the requirements and changes of the future.

8. Circulation – Traffic or Movement between spaces

Circulation will be a great tool in the process of arranging or organizing space during design. The circulation of the overall area and the building is a clearly required factor, helping to improve the performance of the building. We must study the interconnected nature of movement in each project. From there, it is possible to create subtleties and surprises of space for visitors to the building.

9. Structure – Structure, connection, or support

Structure is the skeleton of every architectural work, it is always something that the designer must combine with his or her ideas. So that the idea can penetrate even though this support system can be expressed at different levels such as enveloping, or expressing. This system must always have a clear combination, organization, and order when the work is created.

10. Materiality and Detailing – Materials and Details

The materials or surfaces of the materials created, when we touch them, many times become an unforgettable special feature of the project. Therefore, they must always be respected. During the design process, we must know that each material when applied to the project must be reasonable and meaningful. In addition, detailed structures to be able to assemble materials into the project will always contribute to the overall beauty of the project. This further confirms that designers must always meticulously observe every detail they create for the project. Even more special is the combination of materials together to bring about beauty as well as sustainability for the project.